At Total Product Expo (TPE) 2023, Blackbird Cigar Company will introduce a new value-priced three-blend cigar line known as Glitch.
Glitch is a classic lemons-to-lemonade story. Back in 2022, Blackbird Cigar Company was producing a blend when their Master Blender arrived at the factory from a trip overseas to check on the tobacco crop. When he performed his usual quality-control procedures, he discovered the blend was not what he was expecting. He called a meeting to try to get to the root cause. It turned out that a new worker at the factory mixed up the codes for one of the blends of tobacco to be used in the blend. A meeting was held with Blackbird’s partners to explain the situation. During the meeting, one of the partners asked the question: “Did you dislike the flavor profile of the cigar?” The Master Blender responded: “I was not really thinking about it, why?” The partner said: “This is what we were looking for. We were looking for an affordable cigar that can compete in this market.” The frustrated group turned into a room filled with laughter. The other partner said: “I think I have the name for this blend, we will call it the GLITCH!”
Glitch will feature three cigar blends – each with a different wrapper: Connecticut, Habano, and Oscuro. The Connecticut and Habano feature a Mexican binder over Dominican and USA fillers. Meanwhile, the Oscuro features a Dominican binder over Dominican and USA fillers. Each blend will be offered in two sizes: Robusto (50 x 5) and Toro (52 x 6). Each will be presented in 20-count cardboard boxes. Pricing is set at $6.10 for each of the Robustos, while each of the Toros will be priced at $6.60.
“On behalf of the Blackbird Team, we are more than happy to announce this new product. For us, the feeling of a new creation is always a great motivation to keep growing in the cigar industry. This is an example of… listen to what the team has to say!! We can’t wait for you to enjoy this affordable but great cigar “commented co-founder Jonas Santana in a press release.
TPE 2023 takes place in Las Vegas, Nevada from February 22-24, 2023.
Glitch Claro
Wrapper: Ecuadorian Connecticut
Binder: Mexican
Filler: Dominican & USA
Country of Origin: Dominican Republic
Factory: Blackbird Dominican Cigar Factory
Robusto: 50 x 5 (SRP $6.10)
Toro: 52 x 6 (SRP $6.60)
Glitch Habano
Wrapper: Ecuadorian Habano
Binder: Mexican
Filler: Dominican & USA
Country of Origin: Dominican Republic
Factory: Blackbird Dominican Cigar Factory
Glitch Oscuro
Wrapper: Mexican San Andres
Binder: Dominican
Filler: Dominican & USA
Country of Origin: Dominican Republic
Factory: Blackbird Dominican Cigar Factory
Originally posted on February 20, 2023 @ 8:18 am