Drew Estate has announced it will return to the PCA Trade Show in 2024.
Drew Estate cited two reasons why it is returning. First, Drew Estate and PCA leadership have engaged in constructive conversations that have led to closer alignment on many industry matters. Second, Drew Estate said the change in dates to late March from the traditional July timeframe was considered a positive that Drew Estate says aligns better with the industry’s business cycle.
While Drew Estate will not be at the 2023 Trade Show, Joya de Nicaragua, which is distributed in the U.S. market by Drew Estate, will be there. In addition, Drew Estate also reaffirmed its commitment and support for Tobacco Plus Expo (TPE) Trade Show.
The following is a letter that was sent to retailers this morning:
Drew Estate is excited to announce its return to the PCA trade show in March, 2024.
Heading back to the Premium Cigar Association trade show in 2024 means the world to us. We sincerely treasure the face-to-face time we have together to listen, learn, break bread and smoke sticks with so many of our industry colleagues. And, we always enjoy engaging in commerce and having a ton of fun in Vegas with you, whether it’s burning new releases, hitting the circle bar in the evening, or attempting to do commerce over the music…
We are returning to PCA 2024 primarily due to two reasons. First, over past two years, Drew Estate and PCA leadership engaged in numerous mutually beneficial conversations that forged closer alignment in our positions regarding the most important, industry-wide matters that we all face. This newfound alignment allows the premium cigar industry to better meet the significant challenges together and advocate for the best interests on behalf of consumers, retailers and manufacturers. Second, the change in dates which slots PCA 2024 to take place in late March rather than July is a valuable change which more strongly aligns with the natural cadence of our industry’s business cycle.
For over 25-years, the diverse cast of characters at Drew Estate cherished every moment at the show sharing in the love and passion that the world of premium cigars enjoys during this special time each year. Drew Estate has always felt proud to stand as a beacon of raw energy and emotion at the show, stimulating curiosity, wonderment, and sometimes even a bit of controversy as we unapologetically tore the place up with sneaker convention-like booths, classic donks sitting on 30 inch rims, and even the Manhattan Bridge, which suddenly landed on the show floor a few years back. We look forward to renewing these moments with you and we are going do something super-fresh for 2024 to celebrate being back together, so stay tuned.
Additionally, and as we recently announced, Drew Estate is continuing its strong support for the TPE trade show moving forward. Both the TPE and PCA trade shows deliver unique value to our wide-ranging and far-reaching retailer audiences, and we look forward to joining our industry partners at both events in 2024. The premium cigar culture is profoundly unique, and we cherish our time at the each of these shows where we learn more and become a most valued partner to our clients, big or small, domestic and international.
Drew Estate becomes the third of the Big Four companies to return to the Premium Cigar Association (PCA) Trade Show. In 2020, Altadis USA along with STG, Davidoff, and Drew Estate announced they were withdrawing from the PCA Trade Show. In April STG announced it would be returning to the 2023 PCA Trade Show with Forged Cigar Company. This was followed up with Altadis announcing a return to the 2023 Trade Show.
Originally posted on June 20, 2023 @ 7:18 am