At Total Product Expo (TPE) 2023, Frontier Brands LLC will introduce a new three-blend handmade cigar line known as VS Platinum.
Frontier Brands is a wholly-owned subsidiary of Island Lifestyle Importers. Over the past few years, the company has focused on the mass-market space. Island Lifestyle Importers has produced handmade cigars in the past, most notably the Island Lifestyle Aged Reserve line. While the VS Platinum won’t carry the Frontier name, it does carry the VS logo – and that’s then used by Victor Sinclair.
VS Platinum will feature three blends – each with a different wrapper: Ecuadorian Connecticut, Ecuadorian Habano, and San Andres Maduro. Each of the blends incorporates tobaccos from a wide variety of regions of Nicaragua and the Dominican Republic. The cigars will be offered in one size – a 6 x 50 Toro. Pricing is set at $4.00 MSRP per cigar.
Each cigar will be individually packaged in a stay-fresh pouch and sold in six-count boxes. According to Frontier Brands, the packaging was designed for a variety of channels of distribution including traditional tobacconists, convenience stores, liquor and grocery stores.
“We don’t believe you should have to sacrifice quality for price,” commented Ryan Frailing, COO of Frontier Brands. “Given the current economic climate, many traditional premium cigar smokers are looking for more economical options. The VS Platinum answers that call by giving the consumer both quality and value in every pouch! The VS Platinum also provides brick and mortar retailers the ability to compete against aggressively priced online retailers by offering consumers a premium cigar for under $5 bucks.”
TPE 2023 takes place from February 22nd, 2023 through February 24, 2023.
Photo Credit: Frontier Brands LLC
Originally posted on February 21, 2023 @ 6:17 am