Luciano Cigars now has a global Lounge Sponsorship Program. Under the program, Luciano Cigars will collaborate with well-established retailers to brand lounges across not just the U.S. but on a worldwide basis. The lounges will be branded “Dreamer VIP” lounges, named after one of Luciano’s foundational core lines, Luciano the Dreamer.
The company has already established its first Dreamer VIP lounge at LIT Cigar Lounge in St. Louis, Missouri, and is in the process of opening its second Dreamer VIP lounge at Industrial Cigar Co. located in Frisco, Texas.
“We are absolutely ecstatic with the recent lounge of the Dreamer VIP Lounge at LIT Cigar Lounge in ST Louis, MO, as well as the upcoming launch of a Luciano Cigars-sponsored lounge at Industrial Cigars in Frisco, TX. This endeavor symbolizes the incredible partnership between our families and the future we are building together. As we venture into sponsoring lounges, our vision is to invite our clients to experience the artistry and complexity of our cigars, bringing these spaces to life through shared experiences, ” said Luciano Meirelles, President and Co-Founder of Luciano Cigars, in a press release.
LIT Cigar Lounge had a grand opening on September 29th, coinciding with the retailer’s fourth anniversary and grand opening of LIT Cigar Lounge’s new location.
“We are truly honored to introduce ‘The Dreamer VIP Lounge,’ in conjunction with Luciano Cigars. This exclusive space is a testament to our joint commitment to offering unparalleled premium cigar experiences, catering to those who appreciate the finer things in life. We’re thankful for the relationship with Luciano and his family, and could not have picked a better partner for this incredible space,” commented Bryan Snyder, Co-Founder of LIT Cigar Lounge.
The forthcoming lounge at Industrial Cigar Co. will bring a Dreamer VIP lounge to the Dallas Metroplex area.
“It is a true privilege to join forces with Luciano Cigars in introducing the Dreamer Lounge. This collaboration signifies not only our deep connection with Luciano and his family but also our commitment to creating something extraordinary for our Industrial Cigars community,” added Dave Frakes, Co-Founder of Industrial Cigar Co.
The program is a natural extension of Luciano Cigars’ vertically integrated strategy from seed to store and allows the company to focus its brand on the experiential component of its brand.
“There is intention in everything we do, and we have been dreaming about ways to bring the essence of premium cigars to life for many years. I can’t wait for what’s to come!” added Meirelles.
The company has said any retailers interested in a Dreamer VIP lounge can contact [email protected] for more information.
Photo Credits: Luciano Cigars
Originally posted on October 18, 2023 @ 5:17 pm