General Cigar Company and Room101 have announced they are bringing back the Big Payback with the return of the 70-ring gauge option. The format has been out of production since 2016. The Payback brand was created by Matt Booth to repay consumers for their years of support with a premium offering at a value price point.
Matt Booth said, “It has been my life’s mission to produce a combustible vessel so engorged and far more magnificent than its standard counterpart in cylindrical presentation, and it’s my greatest honor to offer our people such a product that overflows with both girth and grandeur.”
Room101 Big Payback 70s are made in Honduras at HATSA and are, according to Booth, “engorged with premium tobaccos reaching a diameter that only you can handle with a price point that won’t handle you.”
Big Payback 70s
Wrapper: Honduran Olancho San Agustin
Binder: US-grown Connecticut Broadleaf
Filler: Nicaraguan, Honduran and Dominican
Vitola: 7×70
MSRP: $8.99
Packaging: 30 ct. Box
Production: Regular
Room101 Big Payback is distributed by Forged Cigar Company and will ship to retailers on June 1.
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Originally posted on May 9, 2023 @ 2:17 pm