Scandinavian Tobacco’s Macanudo brand will be joining in on the growing collection of zodiac-themed cigars for 2023, announcing the Inspirado Year of the Rabbit to be sold in select markets of Europe and Asia.
Originally building a core collection of Inspirado cigars titled after the color of the cigar’s bands, Inspirado cigars have been focused more on limited editions over the past few releases, including the Inspirado Brazilian Shade, Inspirado Jamao, and Inspirado Palladium. With the Inspirado Year of the Rabbit—the ninth cigar in the series—the cigars will be sold exclusively outside the US, a distribution that has not been seen since the original Inspirado Orange cigar.
Mark Renard, international marketing manager for STG said, “While Lunar New Year celebrations are gaining in popularity, the demand for Macanudo Inspirado continues to grow globally as the blends are particularly appealing to a range of palates. With Macanudo Inspirado Year of the Rabbit, we are unifying the Lunar New Year celebrations with a unique blend that will be enjoyed by our clients in European and Asia who have requested a cigar for this important occasion. As the Year of the Rabbit embodies elegance, peace and luck, we extend those wishes to our clients across the world.”
Intended to be smoked alongside the 2023 Chinese New Year celebrations (which begin on January 22), the Inspirado Year of the Rabbit is set for a release in early January 2023. The cigars are rolled in a singular 6? x 50 toro format complete with red/gold packaging that ties into the rabbit visuals of next year’s zodiac symbol.
Rolled at the General Cigar factory in the DR, blend consists of a US-grown Connecticut wrapper, a Mexican binder, and fillers of the Dominican Republic and Mexico, resulting in an experience described as “a rich smoke with a pleasant aroma that pairs beautifully with an array of beverages and cuisines.”
The cigars have been limited to 3,900 boxes of 10 cigars, which will be sold throughout France, Spain, the United Arab Emirates, and Macau. Pricing is set between 18 to 20 EUR (equivalent to $20 US).
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Originally posted on December 5, 2022 @ 3:22 pm