Every year at the Trade Show, Dapper Cigar Company proves to be one of the most active booths at the Trade Show. Owner Ian Reith always seems to have something for everyone and 2022 was no exception. This year there is a whole new mixed filler, economy cigar offering, a new blend under the Desvalido line, and a line extension and rebranding of the El Borracho line.
Dapper has added a new brand in its portfolio called Major Mike’s. It adds a mixed filler, economy-priced offering into the Dapper portfolio. It pays homage to Reith’s father Mike who was a major in the Air Force. The Major Mike’s comes in two wrapper options – an Ecuadorian Connecticut Desflorado and an Ecuadorian Habano. Both cigars utilize a Honduran binder, and the fillers are proprietary, some coming from the scraps of Dapper’s production. Both blends come in 20-count cellophane bundles in the following sizes: Robusto (5 x 50, $64.80 SRP /bundle), Toro (6 1/8 x 52, $70.80 SRP/bundle), Double Corona (6 3/4 x 54, $79.20 SRP/bundle), and Gordo (6 x 60, SRP $81.60/bundle). Production comes from Nicaragua America Cigars, S.A. (NACSA) in Estelí, Nicaragua. These cigars have begun to ship to retailers
There is a new blend under the Desvalido line called Desvalido Disla. Desvalido Disla is named after Raul Disla, who is the production manager at the NACSA factory in Estelí, Nicaragua. Dapper owner Ian Reith works with Disla on the blending for the cigars Dapper produces at NACSA, but ultimately Reith selects the final blends he wants for his portfolio. It turns out that Disla had blended his own version of Desvalido that Reith was impressed with, and wanted to put in the portfolio. Reith felt this is a great way to showcase some of the great work Disla was doing and he put Disla’s name on the blend.
As for the blend, Reith says the only common denominator between Desvalido and Desvalido Disla is the Ecuadorian Habano Rosado wrapper. Reith says the fillers are ones more to Disla’s liking. The Desvalido Disla is produced in the same sizes, same box counts (20), and same pricing as the original Desvalido. These cigars will be adorned with orange bands and should be shipping this summer.
El Borracho is getting some changes. First the El Borracho Natural is being rebranded to El Borracho San Andres while the El Borracho Maduro is being rebranded to the El Borracho Broadleaf. The new names will correspond to the wrappers on each cigar. Reith says the name changes are to alleviate some confusion in El Borracho. San Andres and Broadleaf are often lumped in as maduro cigars. In addition, Dapper has added a 6 1/2 x 52 box-pressed Belicoso to both the San Andres and Broadleaf lines. The Belicosos will come in 20-count boxes with pricing for the San Andres Belicoso at $12.08 and $12.52 for the Broadleaf Belicoso.
Interview with Ian Reith, Owner Dapper Cigar Company
Due to age restrictions, you will need to click on Watch on YouTube to watch this interview.
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Dapper Cigar Co Unveils Major Mike’s at 2022 PCA Trade Show
Dapper Desvalido Disla Launched at PCA 2022 Trade Show
Dapper Cigar Co. to Rebrand El Borracho and to Add Box Pressed Belicoso
Photo Credits: Erron Nielsen for Cigar Coop
Originally posted on August 21, 2022 @ 1:18 pm