Following the announcement that the agreement for Crowned Heads handling its distribution has come to an end, Ace Prime has announced it will be handling its own distribution and has a new name, Luciano Cigars. The announcement was made to Halfwheel earlier today. Luciano is the name of Ace Prime co-owner Luciano Meirelles.
The Halfwheel report goes on to say that the company is rebranding its cigar factory, Tabacalera Pichardo to Luciano Cigar Factory. Former NBA star, Tiago Splitter remains a partner in Luciano Cigars and the Luciano Cigar Factory. The report does say Eradio Pichardo, the namesake of the Pichardo brand and factory will be spending more time on the “agricultural side of the operation”. It is unclear if the current Crowned Heads brand that were produced at Tabacalera Pichardo will continue to be produced at the newly rebranded Luciano Cigar Factory.
The change in distribution takes place November 1st. The newly rebranded Luciano Cigars will continue to distribute the current offerings in the Ace Prime portfolio as well as new projects for the future.
A request for the formal press release from Ace Prime owner Luciano Merielles has gone unanswered.
This is a developing story.
Originally posted on September 19, 2022 @ 12:17 pm