Cigar Blog

Happiness is a good cigar

Women To Save The Cuban?

January 18, 2023 By Cigar Blog

Sales of Cuban cigars are falling…not drastically, but enough to worry Cuban cigar manufacturers. There is no question about Cubans being one of the most sought after cigars in the world, but we also know that there are many factors contributing to lagging sales. The United States still considers them contraband. Smoking bans are in effect all over the world. The worldwide economic problem has affected the industry. The overall result is an 8 percent drop in sales in 2009.

What is the response of the Cuban cigar industry? Adapt and target a new market! And surprisingly, they are now looking to the female of the species to save their product. Habanos S.A. have come up with a new cigar dubbed Julieta. It is smaller and milder as compared to the renowned Romeo y Julieta cigar. Obviously, the Julieta is targeting women as its main customers.

Reuters reports:

Women now make up only 5 to 10 percent of customers for Habanos, the worldwide distributor of Cuban cigars, marketing director Ana Lopez told a news conference kicking off the annual Habanos cigar festival.

The Julieta is an attempt to overcome perceptions among women that Cuban cigars are made up of “only strong tobacco for men,” she said.

The search for new markets is needed because even though Cuban cigars are considered the world’s finest, sales are slipping with the rise of anti-smoking laws around the world, said Habanos vice president Manuel Garcia.

I wonder if any man will find himself smoking a Julieta anytime soon…

Originally posted on February 28, 2010 @ 2:55 pm

Filed Under: Blends, Cigar Brands, Feature Tagged With: Cuban cigars, Havanas, Julieta, Rome y Julieta

What’s Hot

Fresh Cigar Reviews

What’s Popular

Announcement: Prime Time Special Edition 135 – Glynn Loope & Joshua Habursky, Premium Cigar Association

January 31, 2023 By

Cigar News: Siegfried Maruschke Sr. Passes Away

January 31, 2023 By

Announcement: Smokin Tabacco Cigar Family Charitable Foundation 2023 Fundraiser Announced

January 31, 2023 By

Cigar News: Santana Cigars Launches with Santana San Andres

January 31, 2023 By

News: Santana Cigar Company Announced

January 31, 2023 By

Categories

  • Accessories
  • Blends
  • Christmas deals
  • Cigar Brands
  • Cigar Care
  • Cigar Manufacturing
  • Cigar Quality
  • Community
  • Feature
  • Gadgets
  • Great deals
  • Health
  • Health Issues
  • History
  • Information
  • insights
  • News
  • People
  • Review
  • Technology
  • The Art of Smoking
  • The Lighter Side
  • Tips
  • Trivia
  • Uncategorized

Tags

Accessories art of smoking auctions bad cigars Big Smoke Blends cigar-making cigar accessories Cigar Aficionado cigar basics cigar blends cigar box guitar cigar brands Cigar Care cigar companies cigar endorsements cigar events Cigar Heritage Festival cigar lounge cigar news cigars cigar smoking cigar spike cigar tips cigar tools cigar types Cohiba Behike Corona Cigar Cuban cigars dry cigars electric cigars flavored cigars Havana handrolled cigars Havanas humidor humidors Julieta Landini Brothers Las Vegas longest cigar new blends Rome y Julieta Sir Winston Churchill Tampa Tiger Woods

Copyright © 2023 Cigar Blog