The pending split between Crowned Heads and Ace Prime (now Luciano Cigars) is now publicly becoming acrimonious. This evening Crowned Heads issued a statement saying it has filed a Cease and Desist against Luciano Cigars.
The Statement from Crowned Heads was as follows:
On September 22, our attorneys contacted Mr. Luciano Meirelles and all associated with
Luciano Cigars (formerly Ace Prime Cigars) and have served notice of the following:
Mr. Meirelles and associates are to immediately cease and desist with any and all defamatory comments made towards Crowned Heads and those associated with Crowned Heads. To this point, these comments have included falsehoods, portions of electronic communications that were intentionally and deliberately altered to be taken out of context, and fabricated stories that hold zero truth or merit. Rest assured, Crowned Heads is pursuing all legal remedies to defend its hard earned reputation in the cigar industry.
Last week came word that Crowned Heads and Ace Prime were ending their strategic partnership effective November 1, 2022. Surrounding that announcement, both parties claimed that they had terminated the distribution agreement with the other. Following the announcement, Ace Prime announced it was rebranding as Luciano Cigars.