Alec Bradley have announced the launch of Safe Keepings, a new brand that will feature blends made according to recipes recorded in the Alec Bradley founder’s blend book.
Alec Bradley brand ambassador Bradley Rubin explained, “When we felt the time was right, we opened the blend book and started to do a deep dive on the blend recipes inside. Together with the team, we selected the first blend we wanted to roll out. Alec Bradley Safe Keepings honors the blend legacy of the Alec Bradley cigar brand while giving us the opportunity to move forward with resources we never would have been able to access before. Alec and I are extremely proud of what Safe Keepings represents, and that’s a nod to the past and a glance into the future of the brand.”
Alec Bradley Safe Keepings is a Nicaraguan puro, crafted by Oliva at Tabolisa, featuring tobaccos from Esteli, Condega and Jalapa. The blend is built on a foundation of Jalapa, Condega and Esteli Criollo 98 tobaccos, and both its wrapper and binder are Nicaraguan Habano. The experience is said to be medium-to-full-bodied with notes of pepper, spice and cocoa.
Alec Bradley Safe Keepings
Wrapper: Nicaraguan Habano
Binder: Nicaraguan Habano
Fillers: Jalapa, Condega and Esteli Criollo 98
Corona (5.37 x 46); SRP per cigar $10.49
Robusto (5” x 52): SPR per cigar $12.29
Toro (6” x 52); SRP per cigar $13.89
Gordo (6” x 60); SRP per cigar $15.19
Packaging: 24-count box
The line is being launched with four sizes that ship in June and will become a permanent addition to the Alec Bradley cigar brand portfolio.
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