It’ll be nearly five years without Drew Estate at the industry’s largest annual trade show, but the company has now announced its return for next year’s event in March 2024.
It was in Jan. 2020 that news broke of the trade show losing its four largest exhibitors. This included Drew Estate, Altadis USA, STG, and Davidoff, with the collective four citing reasons such shrinking retailer attendance, increasing costs, a time of year that conflicted with the industry’s busy season, and the organization’s lack of vision.
With many of these concerns now alleviated, Drew Estate will become the third of the four companies to return to the event, following STG’s announcement in March and Altadis’ response in May. But where STG and Altadis are set to return at next month’s 2023 event, Drew Estate will be holding off until 2024, where the event will see its first time-of-year change in over a decade, moving to an earlier March event.
Drew Estate noted two primary reasons for their return:
We are returning to PCA 2024 primarily due to two reasons. First, over past two years, Drew Estate and PCA leadership engaged in numerous mutually beneficial conversations that forged closer alignment in our positions regarding the most important, industry-wide matters that we all face. This newfound alignment allows the premium cigar industry to better meet the significant challenges together and advocate for the best interests on behalf of consumers, retailers and manufacturers. Second, the change in dates which slots PCA 2024 to take place in late March rather than July is a valuable change which more strongly aligns with the natural cadence of our industry’s business cycle.
The company also mentioned in a press release that they will continue to support the TPE trade show in addition to the PCA, and will be attending in both Jan. (TPE) and March (PCA) 2024.
Originally posted on June 20, 2023 @ 10:17 am